POC Media: The Power Of YES!

YES!  POC Media invented sports marketing for record labels and rights-holders back in 1990, before the internet, before there were new arena and stadiums, before the proliferation of cable and streaming channels . . . back when NHL and NBA arenas added video scoreboards to their game entertainment arsenals.

A lot has changed since then . . . new buildings with enormous scoreboards, DJs in arenas and stadiums, cable television networks housed in sports venues, 24/7 sports networks, pre-game and pre-race concerts, half-time shows . . . sensory overload . . . but more importantly, MORE OPPORTUNITIES!

POC Media, through our separately-insured, and privately-funded sister-company, POC Entertainment™, a unit of Rolling Sounds Tour, Inc., has produced dozens of brand-funded, soft-ticket pre-game, pre-race, and halftime concerts, featuring artists ranging from Train to 3 Doors Down, from Big $ Rich to Robert Randolph, from MercyMe to Ludacris, and from Big Sean to TobyMac.

Our proprietary DJ App provides artist exposure in-venue, often with scoreboard accompaniment.

And our work in sports-related sync placements has extended to NFL Super Bowls, MLB World Series Games, NBA Finals commercials and broadcasts, NHL Stanley Cup Play-Off commercials and broadcasts, NCAA March Madness and Basketball Finals broadcasts, MLB All-Star Games, NASCAR Championships, NFL Monday Night, Sunday Night, and Thursday Night Football broadcasts, NHL Monday Night Hockey in Canada, multiple theatrically released films, and dozens of national commercial campaigns.

Our dominance of the sports and sync worlds has benefitted from POC Media’s:

• Deep and powerful relationships with both national and regional sports broadcast producers as well as in-stadium game-entertainment directors,

• Technological breakthroughs that provide individual music supervisors for film, television, commercials and interactive games, with the incentive to prioritize our clients’ music for sync consideration, and

• Both the brand experience and the marketing infrastructure to support the inclusion of developing artists within marketing campaigns & experiential retail activations.

POC Media delivers what no other sports marketing, sync promotion, or brand alignment company can, by providing:

• Three decades of experience and relationships, connecting the dots between recording artists and sports teams as well as their sanctioning leagues,

• Access to the entertainment industry’s most innovative music supervision and licensing system, leveraging artificial intelligence (A.I.) and blockchain technology to access sync opportunities for commercials, film, television, video games, and trailers, as well as DSP playlisting, and

• Win-Win licensing deals, generating fair market value for both music supervisors and rightsholders.  POC Media has generated millions of dollars in artist licenses and in-kind marketing value through music placements and artist-brand alignment.